So, why join the HCA, and why did we start it?

As the three founders, we all have businesses in this industry, and we know how challenging it can be to get your company noticed. We all have limited budgets to spend on marketing, and even if we use free marketing resources like social media and YouTube, that can be a full-time job on its own. So, with all members putting a small amount of money into a pot, we believe that alone, we can make a small dent, but together, we can explore more avenues, reach more clients, and make a bigger impact. So, what’s included in the membership?

private community

Once you're in, you will receive an invitation to join the HCA Members Club, a private community where you can voice your opinions, share experiences, and contribute to the development and promotion of our industry.

GROUP ADVERTISING

Many companies face the challenge of reaching end clients while managing limited marketing budgets. Here's where HCA group advertising can be beneficial. Instead of individual businesses investing in separate marketing efforts, we pool a small portion of advertising revenue from members' yearly subscriptions to conduct group advertising. This includes promoting the Home Cinema Alliances website, social media feeds, Member Locator and placing advertisements with editorial content in client-facing publications. 

social media - FACEBOOK - INSTAGRAM - Bluesky

These are the ideal platforms for showcasing your completed work. Send us your best pictures of your latest and greatest install, together with a brief description and the products used. We will then post them on our platforms for people to see. Visit Facebook - Visit Instagram - Visit X

YOUTUBE

If you run or have explored running a YouTube channel, you know consistency is the key to driving your platform and gaining followers. Regular uploads keep both YouTube and your subscribers happy. This, of course, can be challenging in an industry where we produce bespoke high-end Cinema Rooms. Using a philosophy similar to group advertising, we ask members to submit their content for us to display on the HCA Channel. This gives us regular content we can upload weekly and keep subscribers returning regularly. If you are not using YouTube, carry on reading. Visit YouTube

Media Services

“An image is worth a thousand words,” but some companies struggle with this. Building on years of experience developing the founding members' websites and social media accounts, we can assist HCA members with creating and promoting their creations. This starts with capturing photo and video work and then editing and creating bite-size and full-content of theiform media for promotion on their websites, social media, and YouTube. Are you not good with social media or don’t have a YouTube page? We can help.

HOUZZ

A popular platform for clients looking for inspiration for their property aspirations.  As an official Houzz affiliate, you can apply for the Home Cinema Alliance member badge on your Houzz profile and share pictures of your most excellent work via the shared projects folders.  By showing your projects both via your own Houzz profile and on the Home Cinema Alliance profile, you’ll be doubling your exposure to potential new customers.  Visit our Houzz page

WEBSITE BLOG

Got something to say?  A new product or project?  Then, our website blog is at your service.  Write a simple write-up of what you would like to say, and we will post it on our website and promote it via our social services.  Not sure how to write a blog?  We can help there to…  Visit our Blog

SPONSORSHIPS

Every year, we look at different ways to promote our members through sponsorship. In 2024, we started working closely with the Apex Indi Film Awards as head sponsor to support indie filmmakers. The synergy between APEX and HCA is clear, and we’re excited to work together. Then we’ll be showcasing our member’s amazing Cinema Rooms across their platforms, and we'll be promoting their indie filmmakers’ projects

Client facing exhibition

You know how stressful these can be if you have ever done a client-facing exhibition such as Grand Designs or Homebuilding and Renovating Show. As a business owner, you must design, pay for, and staff the stand before one future client even visits the show. As an Alliance of Companies, the HCA uses the same ethos in group advertising and exhibiting. All member companies put a certain amount of money into a pot to pay for and create the exhibition stand. Each company can then send a company representative to man the stand during the opening days of the event and share in the client leads.

Manufacturer, Supplier and Distributor exclusive discounts and early access for events and training – member BENEFIT

We are working closely with our industry’s fantastic Manufacturers, Suppliers and Distributors to give our members access to some exclusive Home Cinema Alliance benefits.